Lead Generation-Nets (Inbound Marketing)​

This course is part of the Predictable Revenue toolkit that is designed for sales and business leaders.
The courses were developed from the content in the best-selling book, Predictable Revenue combined with Vado’s instructional design. The authors’ bios follow:

Ø Aaron Ross: Aaron is the author of #1 best-selling book, Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com (called by many people the “Sales Bible of Silicon Valley”). His consulting company, Predictable Revenue Inc., helps companies with sales teams double or triple their growth. Before Predictable Revenue, Aaron was a sales leader at Salesforce.com, where he created a revolutionary Cold Calling 2.0 inside sales process and team that helped increase Salesforce.com’s revenues by $100 million. Aaron graduated from Stanford University.

Ø Jason Lemkin: Jason is Managing Director of Storm Ventures and writes the #1 SaaS blog www.Saastr.com. Jason founded and was CEO of EchoSign, the web’s most popular electronic signature service. Jason led EchoSign from $0 to $100 million+ in revenues and through a successful acquisition by Adobe, where he then served as VP Web Services.

  • Common Marketing Failures
  • A Framework for Inbound Lead Generation
  • The Most Important Growth Metric
Completion rules
  • All units must be completed